top of page
THE PERSUIT FOR ULTIMATE ENERGY RETURN - ADIDAS RUNNING
The year 2020, was a lethargic one for most. People were craving to be outside and to feel energized oncemore.
For this global campaign, what better way to b-b-booost people’s energy, than with adidas most responsive shoe yet. The Ultraboost.
Everyone experiences the 'runners high' in a different way, we brought this to life in our film through the use of different metaphors people use to explain their unique feeling.
BEHIND THE DESIGN
This film tells the story of how design was pushed over the edge in an all consuming pursuit of ultimate energy retrun.
Builders club helped us create some crazy animated product expressions
We created contextual print ads targeted at people at those low energy parts of the day.
AUGMENTED REALITY FILTERS
We created a deconstructing UB21 shoe so people could find out about the technology inside the shoe, at home.
And also developed a new Augmented reality try on feature in the adidas app.
PRODUCT TECH FILM
bottom of page