UB21  CAMPAIGN
FOR THIS GLOBAL CAMPAIGN, OUR INSIGHT WAS OBVIOUS. 2020 HAS BEEN AN ENERGY SAPPING YEAR WITH MORE PEOPLE LOOKING FOR WAYS TO FEEL ENERGIZED AGAIN. ADIDAS'S ULTRABOOST21 IS THEIR MOST RESPONSIVE RUNNING SHOE YET. IT'S THE ANSWER TO AVOIDING A SOFA EXISTENCE AND EMBRACING LIFE ON HI ENERGY INSTEAD. 
EDUCATE FILM
THIS FILM TELLS THE  STORY OF HOW DESIGN WAS PUSHED OVER THE EDGE IN AN ALL CONSUMING PURSUIT 
OF ULTIMATE ENERGY RETURN.
WE WORKED WITH BUILDERS CLUB TO CREATE SOME CRAZY PRODUCT EXPRESSIONS
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WE CREATED A DECONSTRUCTED AR FILTER ON THE  ADIDAS APP TO SHOWCASE THE NEW TECHNOLOGY INSIDE THE SHOE 
AND ALSO CREATED A NEW TRY ON FEATURE FOR THE SHOE 
LAUNCH FILM
IN THIS FILM WE ENTER THE MIND OF A RUNNER REMEMBERING WHAT IT FEELS LIKE TO EXPERIENCE A RUNNERS HIGH.  WE VISUALISE THIS HI ENERGY FEELING THROUGH SOME EXPRESSIVE VISUALS AND METAPHORS. 
 
PRINT
 
WE CREATED CONTEXTUAL PRINT ADS TARGETED PEOPLE AT THOSE LOW ENERGY TIMES OF THE DAY.
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PRODUCT TECH
 
WE CREATED AN ANIMATIC WHERE WE TAKE APART THE SHOE
AND SHOWCASE WHAT'S INSIDE.