THE VEGETARIAN BUTCHER 
 
THE VEGETARIAN BUTCHER CAME TO US IN NEED OF A  PLATFORM IDEA SO THEY COULD LAUNCH  THEIR BRAND INTERNATIONALLY WITH A CLEAR MESSAGE AND TONE OF VOICE.
INSIGHT
 
MEAT LOVERS DON’T ENVY VEGETARIANS. BECAUSE THEY DON’T WANT TO MISS OUT ON TASTE, TEXTURE, FLAVOUR AND EVEN THE CULTURE THAT COMES WITH EATING MEAT. IT’S A HELL OF
A LOT TO SACRIFICE.
IDEA
 
WHEN YOU CHOOSE A VEGETARIAN BUTCHER PRODUCT
YOU ARE SACRIFICING NOTHING.
SACRIFICE NOTHING 
MOOD FILM
 
THE CLIENT WAS SO HAPPY WITH THEIR TAG LINE THEY PUT IT ON A SWEATSHIRT.
LAUNCH FILM COMING TO A SCREEN NEAR YOU SOON...