IN COMMEMORATION OF ARMISTICE DAY, LEAGAS DELANEY WANTED TO PAY HOMAGE TO THE SOLDIERS THAT DIED IN THE GREAT WAR.
THESE SOLDIERS SACRIFICED THEIR LIVES, JOBS AND FAMILIES TO FIGHT. WE FOUND REAL STORIES OF WHAT THESE SOLDIERS DID BEFORE THEY ENLISTED AND USED OUR LINKEDIN PROFILES TO REMEMBER EACH SOLDIERS STORY.
We assigned each person in the agency with a soldiers information/story so they could update their profiles.
This idea caught people off guard, making them stop and remember in a way they didn't expect.