SPLASHING OUT ON A HARLEY MAY BE PERCEIVED AS SOMEONE EXPERIENCING A "MID LIFE CRISIS".
PROBLEM :​
BUYING A HARLEY WILL PREVENT WORSE MID LIFE
DECISIONS BEING MADE.
IDEA :​
Enticing mid life crisis opportunities appear on profiles aged 35-45.
But theres a twist... 
The Harley Davison social experiment 
We'll select one hundred 21yr olds at random from across the world, giving half of them Harley Davison motorbikes and the other half nothing.
 
We'll then loosely document all their lives until they reach the age of 40 finding out how owning a Harley Davison impacts their lives.
 
This will then be aired as a Netflix documentary.