McCoys CRISPS ARE SOOO CRUNCHY, YOU CAN'T HEAR ANYTHING WHILST EATING THEM.
INSIGHT  :​
SILENCE YOUR SURROUNDINGS.
IDEA :​
WE'LL SILENCE CONSTRUCTION SITES  BY USING SOUNDPROOFING MATERIAL FOR OUR ADS
ACTIVATION
WE'LL INSTALL EMERGENCY McCoys THAT DEPLOY WHEN THE CENTRAL LINE GETS TOO LOUD.